Active International Executive Sarah Keith Joins the Board

We’re delighted to announce that Sarah Keith has joined the Board of the Aminata Maternal Foundation.

With over 25 years in media and marketing, Sarah brings a wealth of expertise to our Communications and Marketing strategy.

About Sarah Keith

  • Currently Group Managing Director at Active International and Managing Director at Involved Media, Sarah has led an impressive rebrand and achieved 40% revenue growth
  • Former roles include leadership positions at Network 10, Fairfax Media, Fox Sports, SBS, Austereo, Channel 4 (UK), and Publicis Media Exchange
  • She holds a degree from the University of Edinburgh and completed the International Baccalaureate at UWC Atlantic College
  • Sarah reimagined Involved Media with an “egoless positioning,” always putting client results first
A warm welcome for Sarah during the 2025 Bluff and Swagger Gala
A warm welcome for Sarah during the 2025 Bluff and Swagger Gala

Sarah also has a strong personal connection to Africa: her father worked for Firestone on the Liberian rubber plantations, and she lived and studied in Monrovia from 1974 to 1989, attending college as civil war erupted, experiences that have deeply shaped her worldview.

We’re thrilled Sarah will be leading our digital presence and enhancing media visibility. Her strategic communication skills and global insights will significantly elevate our reach and storytelling.